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Making Sense of Big Data

11-5-15 @ 7:00 pm - 8:30 pm

The evening’s speakers, Professor Mike Savage from the London School of Economics and Isabelle Sonnenfeld, lead of Google’s News Lab in Germany, are both eminent experts in understanding the importance of digital media and big data for modern societies and their study. Mike Savage will argue that social scientists are pioneering a new kind of data-based analysis which is attracting growing public interest. He will show the enormous potential of big data and how the social scientific tool kit is reconfigured by innovative tools. The talk will be illustrated with Mike Savage’s own experience with the BBC’s Great British Class Survey – the most popular digital social scientific project ever conducted in the UK. Isabelle Sonnenfeld, in turn, will introduce Google’s News Lab to talk about Google Search and Trends and how big data amplifies today’s storytelling. Director of the HIIG Wolfgang Schulz will moderate the dialogue.

The British Embassy Berlin in cooperation with the Alexander von Humboldt Institute for Internet and Society (HIIG) host this kick-off lecture for the series Big data: big power shifts?, that the Humboldt Institute for Internet and society conducts in cooperation with the Vodafone Institute for Society and Communications.

The dialogue will also serve as the opening keynote for an academic conference on Media Communication Between Complexity and Simplification. Theories, Methods, Practices organised by the German Communication Association (DGPuK).


7:00 pm - 8:30 pm


The British Embassy


The British Embassy Berlin
Wilhelmstraße 70 - 71
Berlin, 10117 Germany
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